With more than twenty five years of experience in the food industry and a solid legal training, I provide consultancy services designed to help national and international companies introduce, develop, and consolidate their products in the Spanish market.
My extensive experience working with Horeca, retail and distribution clients has given me a comprehensive understanding of how the Spanish food market operates—its dynamics, purchasing criteria and the most effective strategies for positioning products successfully. This practical experience is complemented by my legal expertise (Bachelor’s Degree in Law) in regulatory compliance, ensuring that companies operate with full legal security in key areas such as:
- Distribution and agency agreements
- Negotiation and commercial contracts
- Food regulations, labelling and traceability
- Due diligence, ESG and supply-chain compliance
- Regulatory requirements for importers and distributors
My goal is to support producers and brands looking to grow in Spain, offering a unique combination of commercial insight, sector expertise, and legal advisory, enabling them to access the market, comply with regulations, and build a strong and profitable distribution network.
In addition, I offer companies the possibility of operating in Spain through a corporate sales representation model, acting as their dedicated sales office in the Spanish market. This model enables foreign producers and brands to establish an effective, consistent and professional commercial presence without the need to create a local structure.
As a trusted commercial representative, I manage the full development of the market on behalf of the company: identifying business opportunities, engaging with key buyers and distributors, negotiating agreements, coordinating operations and ensuring that each product is positioned with precision and long-term vision. This integrated approach combines commercial insight, sector expertise and regulatory security, providing companies with a reliable and high-impact pathway to expand their business in Spain.